Over the past few months BNE helped send a little bit of #Buffalove across the world.
Starting in November 2014, Buffalo Niagara locals could tell friends and family that “Someone in Buffalo Niagara Misses You” in postcard form for free by visiting www.wherelifeworks.com and submitting names and mailing addresses of family and friends living outside the region. BNE hand-addressed, stamped, and mailed the postcards.
The idea behind the “Someone in Buffalo Niagara Misses You” campaign was to connect with expats and others residing outside the area and entice them to learn more about living here. The postcards spurred positive conversations about the transformation of our region.
BNE designed three unique postcards, representative of the different months they were sent. Each card featured a Buffalo composed of different elements: fall leaves for November, ginger snap cookies for December and confetti for January. The back of the postcard featured facts about the region.
During the campaign, www.wherelifeworks.com received 2,300 visitors and we sent nearly 1,000 postcards to 49 U.S. states and nine international countries including; Australia, Canada, England, France, Ireland, and Kyrgyzstan.
This simple idea went a long way, literally traveling thousands of miles. We hoped those who received the postcards enjoyed them as much as we did sending them out. Now it is time to think of the next innovative way to spread the #Buffalove! Share your thoughts with us.
By Megan Savage, Marketing and Communications Specialist