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3 Ways Buffalo, NY Impresses Brazil-based Start-up

Joox

As one of the most rewarding parts of my job, I play host to companies when they visit Buffalo Niagara undertaking due diligence in their site selection process.

Recently, four representatives from Joox, a Brazil-based technology startup, spent six days in the region as they prepare to establish their first US location. The group shared with me their thoughts on the Buffalo Niagara region:

Impressive start-up community – on the day the team arrived, the University at Buffalo (UB) hosted its Commercialization Lecture Series, featuring a panel of seven companies that have found success through New York State’s Start-Up NY tax incentive program. The program offers companies significant tax benefits, but also the opportunity to partner with academic institutions. Joox is approved for Start-Up and this panel provided ideas and insight for their collaboration with UB. Over their weekend stay, the group attended – and presented at – Buffalo Unconference, a gathering for people to share and learn in an open environment. Unconference gave the Joox team another look into the flourishing start-up community that calls Buffalo home. They expressed how excited they are to become members of this burgeoning community.

Welcoming business community – as a primary part of their visit, the Joox team met with nearly a dozen companies in the Buffalo area to explore potential partnerships and collaborations. The team was thrilled by the high caliber of private sector companies, and also with how excited each company was to represent not only themselves, but the talent, expertise and creativity of the region. The Joox team commented on the discernible pride that each of these individuals showed in their community.

Great place to live – Whether showing the livable, walk-able community that is the Elmwood Village, bustling with great restaurants and retail, or experiencing the power of Niagara Falls for the first time, there is nothing more rewarding than hosting people in our region, especially when they come from different parts of the world. Two of the company employees are moving from Brazil to Buffalo and bringing their families. They had a chance to tour neighborhoods, enjoy local fare, and experience the spectacular sites and attractions they can enjoy when they move here.

Buffalo was one of four stops on the Joox’s team’s trip across the US. Here is what one of the team members emailed after their visit:

We are in San Francisco right now, we´ll be heading back to Brazil Tuesday afternoon. We had some really good meetings here and in other cities, but nothing compared to what we´ve achieved in Buffalo. I am happy to see that Buffalo offers the best options for the partnerships that we need for this beginning. Buffalo, in many ways, is the best city I have visited in the US so far (and I have been to at least 10 great ones).

All indications are that they will be setting up their office here in the Buffalo Niagara region sometime this year. Their time spent here was productive and welcoming thanks to our supportive start-up and business community.

by Alan Rosenhoch, Business Development Manager